Data Analyst
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location
Stockholm
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published date
2026-02-26
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company name
Digitalenta AB
Overview
{"intro":"We are looking for a Data Analyst to join our client in the retail sector as part of the customer and consumer analytics product team within the AI, Analytics & Data department. This role drives data-driven decision making relating to website traffic, user behavior, product and sales performance across digital channels worldwide.","responsibilities":"You will conduct full lifecycle data analyses, optimize web analytics tools, and collaborate with stakeholders to transform data into actionable business insights. Tasks include defining KPIs and OKRs, supporting A/B testing, and working cross-functionally with teams such as e-commerce, marketing, sales, and strategy to enhance customer engagement and retention globally.","qualifications":"Candidates should have several years of relevant experience, a strong business sense, advanced SQL skills, expertise in web analytics tools like GA4 or Adobe Analytics, familiarity with marketing attribution models, knowledge in CRM and marketing analytics, proficiency in data visualization tools (e.g. Looker Studio, Power BI), programming skills (Python or R), experience with cloud data platforms (Azure or GCP), and fluency in English."}
Must Have
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Several years experience as Data Analyst or similar
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Strong business acumen
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Excellent communication skills
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Advanced SQL query writing
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Experience with web analytics tools (GA4, Adobe Analytics, Search Console)
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Experience with marketing attribution models
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Experience in CRM and marketing analytics
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Proficiency with data visualization tools (Looker Studio or Power BI)
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Programming skills in Python or R
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Experience with cloud data platforms (Azure or GCP)
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Good skills in Google Sheets or Excel
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Understanding of data layers and marketing pixels
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Fluent in English
Nice To Have
• Experience working cross-functionally
• Collaborative and prestige-less attitude
• Experience with A/B testing
• Customer-centric decision making
• Experience managing global and regional KPIs

full-time